Palanisamy Balasubramanian
Dr. Palanisamy Balasubramanian has fifteen years of experience in teaching and research and two years of industrial experience. He completed his Ph.D. dissertation from Jawaharlal Nehru University. He teaches core courses in economics and elective courses in finance, like financial derivatives, financial modeling, and valuation in the MBA programme and behavioral economics for Ph.D. scholars.
He has published in academic journals such as Vision, MDI Journal, and international conference proceedings. He helped to organize rehabilitation activities for tsunami victims, focusing on the education, counseling, and support of children. He is currently Chairperson of Student Welfare at the Coimbatore campus.
Primary Interests:
- Emotion, Mood, Affect
- Ethics and Morality
- Health Psychology
- Internet and Virtual Psychology
- Judgment and Decision Making
- Law and Public Policy
- Research Methods, Assessment
Books:
- Balasubramanian, P. (2012). Precedence of indigenous law over state law among Pattinavar caste in Nagapattinam District, Tamilnadu, India: An economic perspective. The international conference on legal pluralism in natural resource management held at Amrita School of Business, Amrita University, Ettimadai, Coimbatore India on March 30-31, 2012.
Other Publications:
- Kalyanaraman, G., & Balasubramanian, P. (2010). The effect of direct advertising to consumers (DTCA) in prescription pharmaceutical drugs, and consumer welfare. NEBA School of Business, Montclair State University.
Courses Taught:
- Behavioral Economics
- Macro Economics
- Micro Economics
Palanisamy Balasubramanian
Amrita School of Business
Amrita University
Ettimadai
Coimbatore 641112
India
- Work: +91 4222685000
- Mobile: +91 9894101275
- Skype Name: bala.janci